Home Business Brand Marketing Innovation Design  
JUN 2007

Outdoor advertising gets freshened up

USA Today, June 20, 2007 — Even as the Web and handheld devices shake up where marketers spend ad dollars, one of the fastest-growing media is tried-and-true outdoor.

Category: Marketing
Tags: Marketing Tactic, Outdoor

Related Factoid

While overall U.S. ad spending in 2006 rose 4% over 2005 to $149.6 billion, according to ad tracker TNS Media Intelligence, outdoor spending rose nearly 9% to $3.8 billion. The rise was second only to Web spending, up 17% to $9.7 billion

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article