Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

Outdoor advertising gets freshened up

USA Today, June 20, 2007 — Even as the Web and handheld devices shake up where marketers spend ad dollars, one of the fastest-growing media is tried-and-true outdoor.

Category: Marketing Strategy
Tags: Marketing Tactic, Outdoor

Related Factoid

While overall U.S. ad spending in 2006 rose 4% over 2005 to $149.6 billion, according to ad tracker TNS Media Intelligence, outdoor spending rose nearly 9% to $3.8 billion. The rise was second only to Web spending, up 17% to $9.7 billion

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