Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
JUN 2007

Give It Away: Fast Feeders Favor Freebies†

Giants Run Out of Places to Build, Use Sampling to Fuel Same-Store Growth

Advertising Age, June 18, 2007 — These days, it seems as if restaurants are literally giving away the store. After years of trying to wean themselves off deep discounting that cheapens brands and conditions consumers to look for deals, Starbucks, McDonald's and a host of others are doling out free product, no strings attached.

Category: Marketing Strategy
Tags: Marketing Tactic, Sampling

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