Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

Questions For ... Wendy Clark†

Rebranding AT&T: Cingular's Demise and iPhone's Rise

Wall Street Journal, June 20, 2007 — Apple isn't the only company with a lot at stake from this month's heavily publicized launch of the iPhone. AT&T, the telecommunications giant that negotiated a deal to be the sole carrier of the phone, is hoping the alliance will help re-establish its name as a wireless brand. Earlier this year, AT&T renamed its Cingular Wireless service with the AT&T brand, a couple of years after Cingular itself took over the AT&T Wireless name.

Category: Brand Strategy
Tags: Apple, AT&T, Brand Architecture & Portfolio

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