Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
JUN 2007

Marketers Seek a Banner-Blindness Cure†

Videos, Mini Web Sites Help Steer Eyes to Ads Often Ignored by Users

Wall Street Journal, June 20, 2007 — Pity the poor banner ad. Cutting-edge just a few years ago, this pioneer of Web advertising is now scorned as hopelessly out-of-date, a neglected stepchild in an era of Web video, widgets, mash-ups and social networking

Category: New Media Marketing
Tag: Banner Ads

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