Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

Retailers' Panty Raid on Victoria's Secret†

New Lines, Shop Openings Target Hot Fashion Lingerie; 'Inner-wear as Outerwear'

Wall Street Journal, June 20, 2007 — Lingerie wars are coming to a mall near you.

Retailers including J.C. Penney Co., Target Corp. and Kohl's Corp. have discovered that fashionable underwear for women is a hot trend. To cash in on it, they are launching lingerie lines or giving old ones a makeover or redecorating dressing rooms and offering professional fitting services. Other companies, including Chico's FAS Inc., American Eagle Outfitters Inc. and Charming Shoppes Inc.'s Lane Bryant, have created stand-alone lingerie stores.

Categories: Innovation, Brand Strategy, Marketing Strategy, Customer Experience
Tags: Victoria's Secret, Retail

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