Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

Men Online More, But Still Influenced By Traditional Media

MediaPost Publications, June 18, 2007 — SOME 71% OF MEN AGES 18-34 spend more time online now than a year ago, according to Maxim's latest annual Man Study--but a resounding 74% still felt that putting an ad on TV would be the "most effective" way to get it seen by guys.

Category: New Media Marketing
Tags: Maxim, Men, Online Marketing

Related Factoid

SOME 71% OF MEN AGES 18-34 spend more time online now than a year ago, according to Maxim's latest annual Man Study--but a resounding 74% still felt that putting an ad on TV would be the "most effective" way to get it seen by guys.

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article