Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
MAY 2005

How the net is remaking the mall

To lure Web-savvy shoppers, retailers are turning to ``lifestyle centers''

BusinessWeek, May 9, 2005 — : Bricks-and-mortar retailing is furiously recasting itself to compete in the world of the Internet.

Categories: New Media Marketing, Customer Experience
Tag: Retail Design

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