JUN
2007
How Surveying Workers Can Pay Off†
Companies Are Finding Engaged Employees Become More Motivated
Wall Street Journal, June 18, 2007 — Houston KFC restaurant manager Joanthan McDaniel surveys his staff of about 20 every three months. Earlier this year, workers complained about their hours — some felt they worked too many, others too few. As a result, he now talks with them more often about scheduling.
Category: Customer Experience
From cindy on June 20, 2007
I could not agree more that engaged employees will perform better at their jobs, stay on the job longer and provide a whole host of related benefits to the organization -- serve as advocates to others, etc...
What I found surprisingly absent from the discussion in this article is any reason to have these strong positive feelings for one's employer, a reason to stay engaged...and that reason is often the brand. The better your employees understand what your brand stands for, what you're trying to be in the eyes of the customer, what promises you're making...and, most importantly, their role in delivering on these promises - the more likely they will be to become and stay engaged.
so, in addition to devoting resources to surveying employees - companies would be well served by investing some resources in effectively communicating the brand internally and providing employees with training and guidance on how to deliver on those promises in their individual roles.