Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

EBay Moves to Recharge Its Auctions

In making upgrades intended to make its site more friendly, eBay may endure criticism from more than 700,000 sellers who rely on it for their livelihoods.

New York Times, June 18, 2007 — At eBay, subtle change is about to become a thing of the past. Under pressure from analysts and investors to jump-start growth in its core auctions business, eBay is making a series of upgrades intended to make the site more friendly to buyers

Category: Brand Strategy
Tags: eBay, E-Commerce, Revitalization

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