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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JUN 2007

Retail Giant Will Remake Private Bank

U.S. Trust, Bank of America Private Wealth Management, can burnish its private bank’s reputation in catering to the very rich.

New York Times, June 18, 2007 — Bank of America built its brand as a financial supermarket that could be all things to all people. Now, it will see if a new name can burnish its private bank's reputation in catering to the very rich.

Category: Brand Strategy
Tags: Bank of America, Brand Architecture & Portfolio, Financial Services

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