Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

O.K. Kids, Name That Chip

BusinessWeek, June 25, 2007 — Nacho Cheese, Cool Ranch... X-13D? The mysterious name is on packages of the latest flavor of Doritos, which hit stores last month. Following its user-created Super Bowl ads earlier this year, Doritos is asking consumers to name the new product

Category: Marketing Strategy
Tags: Doritos, Marketing Tactic

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