Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
JUN 2007

ANA Confab Seeks To Define, Illuminate Integration

MediaPost Publications, June 15, 2007 — BREAKING DOWN SILOS WITHIN AN agency's communications disciplines means nothing if marketers don't understand that "consumers are driving the bus, and none of us anticipated how fast it has changed," Bill Gray, co-CEO of Ogilvy, told a roomful of them Thursday. "You have to think like friend and foe," Gray said at the ANA's Masters of Integrated Marketing event in New York. "It's 5D tic tac toe with the lights out."

Categories: Brand Strategy, Marketing Strategy
Tags: Organizational Design, Trends

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