Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

Is iPhone AT&T's Magic Bullet?†

Other Carriers' Customers Appear Itching to Switch to Obtain Apple's Gadget

Wall Street Journal, June 15, 2007 — AT&T Inc. stands a good chance of stealing customers away from other wireless operators by carrying Apple Inc.'s highly-anticipated iPhone, two new consumer surveys show.

Category: Marketing Strategy
Tags: Apple, AT&T, Acquisition, Marketing Strategy

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