Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

MySpace Mini-Episodes, Courtesy of Honda

Honda plans to run smaller commercials for a smaller car in smaller versions of television series.

New York Times, June 15, 2007 — Honda will be the sole sponsor of what Sony Pictures Television is calling the Minisode Network, which is scheduled to begin next week

Category: Marketing Strategy
Tags: Honda, MySpace, Sony, Advertising, Online Marketing

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