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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
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JUN 2007

'Widgets' May Snag More Ads†

Photos, Other Content Aided by Web Tools Draw Big Audiences

Wall Street Journal, June 13, 2007 — New data on viewing photos, videos and music on the Web may have an impact on the way advertisers and social networking sites perceive firms that help create this content. Nearly 177.8 million people world-wide viewed Web content in April made with online tools from companies that let people post photos, videos and music on other Web sites, according to data that Web-tracking firm comScore Inc. plans to release today. The comScore data is among the first to measure the reach of companies such as Slide Inc., RockYou Inc. and PictureTrail Inc., which create applications known as widgets that consumers can use to produce videos, photo slideshows and music playlists.

Category: New Media Marketing
Tag: Widgets

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