Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
JUN 2007

Strange Bedfellows: Marriott, Schrager†

Wall Street Journal, June 14, 2007 — Lodging giant Marriott International Inc., one of the industry's most conservative companies, has struck a deal to develop a boutique chain designed by Ian Schrager, the entrepreneur known for his style-driven hotels. The agreement, to be announced today, is intended to give Marriott a presence in the boutique segment of the hotel industry, which it has been unable to crack even as rivals like Starwood Hotels & Resorts Worldwide Inc. have found a lucrative vein with brands such as W.

Category: Brand Strategy
Tags: Marriott, Brand Architecture & Portfolio, Hotels

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