Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

Marketers Get More Efficient With Ad Spending, Leading to Less of It†

ROI Allows Cuts to Media Spending Without Losing Effectiveness

Advertising Age, June 12, 2007 — If you're looking for expansion in U.S. measured media this year, dig out a magnifying glass. Ad spending will total just $152.3 billion in 2007, for an anemic 1.7% rate of growth and the smallest gain since the 2001 advertising recession, according to a forecast from TNS Media Intelligence.

Categories: Marketing Strategy, Marketing Effectiveness
Tag: Marketing Effectiveness ROI

Comments

From John Dawson on June 12, 2007

It doesn't follow that because something becomes more efficent you need to do less of it! Funds are moving to so called more accountable channels which have a reach and potential impact far below many traditional advertising channels. What appears to be happening is a reduction of investment to reduce risk. I can't believe genuine effectivness is playing a part in this trend.

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