Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

Miller Gives Lime-and-Salt Beer a Shot at Boosting Sales†

Wall Street Journal, June 12, 2007 — Miller Brewing Co., known for its conventional slate of American beers, is hoping a brew with a Mexican twist can help pull it out of a sales slump.

Categories: Brand Strategy, Marketing Strategy
Tags: Miller Beer, New Products

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