Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
JAN 2007

National Football Intrigue

Hub, January 6, 2007 — Despite its success- or maybe because of it - the NFL is rarely thought of as innovative. Lisa Baird, the NFL's senior VP of consumer products and marketing, readily admits that the league is not exactly a bastion of new ides, but just as readily asserts that she is out to change that.

Categories: Innovation, Customer Experience
Tags: NFL, Corporate Branding, Marketing Tactic

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