Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

Disney Rewrites Script to Win Fans in India†

China, Latin America Are Also in Turnaround; A "Princess" in Mumbai

Wall Street Journal, June 11, 2007 — Disney has struggled to make big money in India with its classic American fare. Now it has persuaded Yash Raj to make Disney-branded animated films, with the voices of Bollywood stars.

Category: Marketing Strategy
Tags: Disney, Global

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