Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
JUN 2007

McDonald's Recruits Mom to Be Ultimate Influencer†

Gatekeepers to Go on 'Field Trips' and Hopefully Return as Brand Evangelists

Advertising Age, June 11, 2007 — Battered by attacks blaming the fast-food industry for making children fat, McDonald's Corp. is recruiting the gatekeeper for its side. The Golden Arches has been quietly amassing an army of moms — often its toughest critics — as "quality correspondents" to act as citizen consumer reporters

Category: Marketing Strategy
Tags: McDonalds, Customer Targeting, PR, WOM

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