Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

Marketers Are Joining the Varsity

Marketing and media companies are now capitalizing on consumer interest in high school sports and becoming big boosters of them

New York Times, June 11, 2007 — Athletes, if they are talented, train hard and get a break or two, can climb the sports ladder from high school to college to the pros. Madison Avenue, sensing a lucrative opportunity, is heading the other way.

Category: Marketing Strategy
Tags: Product Placement, Youth Marketing

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