Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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JUN 2007

Sprite Looks to Mobile Community to Build Brand†

Campaign Aimed at Young Adults Depends on Cellphone

Advertising Age, June 8, 2007 — The little screen got a boost to becoming a bigger media player this week when marketing leader Coca-Cola Co. revealed marketing plans for its Sprite brand — one which puts mobile at the center of its ad effort to snag teens and therefore future generations of customers

Category: Marketing Strategy
Tags: Sprite, Community, Mobile

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