Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

Rivals Answer the iPhone†

Other Makers' Feature-Rich Phones Could Benefit from Apple Device's Buzz

Wall Street Journal, June 7, 2007 — Apple Inc.'s iPhone may be the most anticipated device in the history of the wireless industry. But when it hits AT&T Inc. and Apple stores June 29, it will face plenty of competition.

Categories: Innovation, Marketing Strategy
Tags: Apple, Launch Strategy, New Products

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