Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

To Appeal to Women, Too, Gadgets Go Beyond “Cute” and “Pink”

Women are embracing consumer electronics just as the technologies are reaching out to embrace them.

New York Times, June 7, 2007 — A growing number of women are embracing consumer electronics just as the technologies are reaching out to embrace them. Behind this quiet revolution are engineers and designers who are bringing a more feminine sensibility to products historically shaped by masculine tastes, habits and requirements.

Category: Marketing Strategy
Tags: Consumer Insights, Design, Segmentation

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