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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

How Tupperware Made Itself Relevant Again†

Brand Shifts Image Via Endorsers Ice T, Brooke Shields, Sees Sales Increase 14%

Advertising Age, June 4, 2007 — Tupperware has undergone a resurgence of late, growing not only in places such as China and Russia, where Wal-Marts are still hard to find, but even in the U.S. and Canada.

Category: Brand Strategy
Tags: Tupperware, Celebrity Endorser, Relevance, Repositioning

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