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JUN 2007

Room Service, Send Up Some Slime

Want a night with SpongeBob? Marriott and Nickelodeon will accommodate you

BusinessWeek, June 11, 2007 — The idea of putting a brand name on a hotel has attracted everyone from Hard Rock Cafe and Walt Disney (DIS ) to Giorgio Armani, L.L. Bean, and possibly Martha Stewart (MSO ) and Ralph Lauren (RL ). Is there room for Nickelodeon?

Categories: Brand, Marketing, Design
Tags: Marriott, Nickolodean, Co-Branding, Event & Experiential Marketing

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