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JUN 2007

Tiny Apparel Maker Gets Boost by Aligning with Big Firm†

Cabana Life Receives Exclusive Deal; Partner Gets Access to Consumer

Wall Street Journal, June 5, 2007 — Cabana Life LLC, a maker of ultraviolet-protective clothing, is less than two years old, posted revenue of just $250,000 last year and is barely a blip on the New York fashion scene.

Yet the start-up has scored a notable partnership with a $13 billion chemical giant, Huntsman Corp., whose products are included in apparel made by the likes of Polo Ralph Lauren and Patagonia.

Category: Marketing Strategy
Tags: Cabana Life, High IQ, Partnership Branding

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