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JUN 2007

Sempra Energy: All Charged Up In California

No longer just a utility, the company is moving into booming, unregulated markets

BusinessWeek, June 11, 2007 — Today, California utilities and energy generators face some of the strictest green rules in the country. But what others saw as onerous, Sempra Energy (SRE ) saw as opportunity. Chairman and CEO Donald E. Felsinger seized the moment to reinvent the company, turning it into a fast-growing energy utility with few parallels.

Category: Brand Strategy
Tags: Sempra, Growth

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