Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

A Smoothie You Can Chew On

To appeal to diners as well as drinkers, Jamba Juice is adding heft to its concoctions

BusinessWeek, June 11, 2007 — known for staples including Banana Berry and Strawberries Wild, Jamba is busy bulking up its menu as part of its bid to become the Starbucks (SBUX ) of the smoothie

Category: Innovation
Tags: Jamba Juice, Brand Extensions, Innovation, New Products

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