Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

How H-P Reclaimed Its PC Lead Over Dell†

Shifting Battlefield to Stores was Key; Help from Vera Wang

Wall Street Journal, June 4, 2007 — Hewlett-Packard Co. is riding high today as the world's undisputed leader of personal-computer sales, but that's not how Todd Bradley found things when he joined the company in 2005.

Category: Marketing Strategy
Tags: Dell, HP, Channel Strategy

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