Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

The new Facebook is on a roll

The social network's new strategy has already led to surprising innovation - and another million or so users

FORTUNE, June 1, 2007 — It's been an eventful week since Facebook launched a new strategy to turn itself into a platform for applications created by outsiders. The social network has gained another million users and is now up to 25 million. And now that the company has created a new green field for developers, innovation is exploding.

Category: Innovation
Tags: Facebook, Business Strategy, Growth, New Products

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