Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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MAY 2007

Move From Metrics Overload to Actionable Insights†

Addicted: Too Many Marketers Overwhelm Themselves With Data -- and Then Do Nothing With It

Advertising Age, May 29, 2007 — Marketing accountability has a dirty little secret.

The secret is that marketing-accountability programs can be a complete waste of time — unless they are designed to inform business decisions.

Categories: Marketing Strategy, Marketing Effectiveness
Tag: Marketing Effectiveness ROI

Related Factoid

According to 2006 Study by the ANA and MMA, 58% of companies surveyed have formal marketing accountability programs, but only 28% report being satisfied with their ability to use ROI metrics to take action

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