How to Succeed in Second Life†

Coke, Others Plunge in, but If They're Not Careful, Their Virtual Plays Will Result in Real-World Headaches

Advertising Age, May 29, 2007 — the Wild West that is virtual-world marketing, Coca-Cola is the latest settler to amble into town. It's hoping it can still cash in on the buzz factor without getting brought down by the same mistakes others have made in their rush to Second Life