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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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MAY 2007

AOL To Name Burbank as CMO

MediaPost Publications, May 29, 2007 — FOLLOWING AN EXHAUSTIVE SEARCH, AOL has chosen John Burbank, formerly AT&T's vice president of marketing, as its new chief marketing officer,

Category: Marketing Strategy
Tags: AOL, CMO

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