Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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MAY 2007

General Mills Tries to Persuade†

Wall Street Journal, May 29, 2007 — General Mills Inc. is hoping a brand of dinner kits imported from China will persuade consumers to trade in their restaurant chopsticks for kitchen woks

Category: Marketing Strategy
Tags: General Mills, New Products

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