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MAY 2007

ESPN, EA Sports add life to games

Injuries, weather and other real-time information to be integrated into video games, but some caution mixing reality with fantasy

Chicago Tribune, May 28, 2007 — The line between real and fantasy sports is about to become a little more blurred.

A partnership with ESPN is allowing video gamemaker Electronic Arts Inc. to dramatically increase real-time content in sports-themed video games.

Categories: New Media Marketing, Brand Strategy
Tags: Electronic Arts, ESPN, Licensing

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