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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
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MAY 2007

Does Coke Need a Refill?

Coke Struggles to Keep Up With Nimble Rivals

New York Times, May 27, 2007 — As its rivals have diversified and taken risks, the Coca-Cola Company has struggled to reinvent itself.

Category: Marketing Strategy
Tags: Coke, Business Strategy

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