Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAY 2007

Coke Takes $4 Billion Step Away From Carbonation

New York Times, May 26, 2007 — With the help of beverage experts, Mr. Bikoff started mixing his own water-based beverage, spiked with vitamins, which became the popular Vitaminwater. Yesterday, he sold the drink maker GlacĂ©au to Coca-Cola for $4.1 billion, a substantial sum for a company whose products are not yet readily available all across the country

Category: Brand Strategy
Tags: Coke, Vitaminwater, Brand Architecture & Portfolio

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