Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAY 2007

Sophomoric? That's The Idea

BusinessWeek, May 28, 2007 — Ricky Van Veen has an important question for his lawyer, and that's why he is diving for the phone. He and his staff have just dreamed up an advertiser-supported contest. The prize: free plastic surgery. "Is that legal?" he asks General Counsel Josh Sussman excitedly.

Category: Marketing Strategy
Tags: P&G, Advertising

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