The world’s most reputable companies

These business have products consumers want — and their trust

Forbes, May 23, 2007 — With all the bad news recently about corporate scandals you might be forgiven for wondering which companies actually have good reputations. For the eighth year, Reputation Institute, a New York City-based consultancy and research firm, conducted a study to find the answer. This year's winner is Lego. Yes, Lego, the 70-year-old Danish toy manufacturer, scored No. 1 of 600 companies worldwide.