Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAY 2007

Life imitates TV

A powerful conglomerate tightens the reins on its TV division. The company's biggest stars can't seem to stay out of trouble. The hypercompetitive boss must turn the place around. The mishaps and madc

FORTUNE, May 14, 2007 — Lately the script of Jeff Zucker's life seems plucked from the pages of a sitcom. Just consider: In the three months since ascending to the CEO position at NBC Universal, he has had to deal with a comely financial anchor's controversial jet-setting (Maria Bartiromo), a shock jock who got into hot water after an idiotic on-air outburst (Don Imus),

Category: Marketing Strategy
Tag: NBC

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