Home Business Brand Marketing Innovation Design  
MAR 2005

rise of the creative consumer: focus on innovation†

Economist, March 10, 2005 — How and why smart companies are harnessing the creativity of their customers

Category: Design
Tags: BMW, GE, Staples, Consumer Insights

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article