Embracing Risk to Grow and Innovate

When it comes to generating business growth by bringing new things into the world, the stakes are high, and risk is everywhere

BusinessWeek, May 16, 2007 — As an innovator, you’ve likely encountered some of the most challenging and risky problems in the world of business. Let’s grow this lagging brand. Let’s envision the future of our market. Let’s connect to a whole new set of users and customers. When it comes to generating business growth by bringing new things into the world, the stakes are high, and risk is everywhere.