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MAY 2007

AT&T Phases Out Cingular Name Faster Than Expected†

Removes Brand Moniker From All In-store Signage; Two Rebranding Efforts on the Way

Advertising Age, May 21, 2007 — The Cingular brand name will go away more quickly than first expected. AT&T today announced it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage, including kiosks and point-of-sale materials in 1,800 company-owned stores. Several high-profile stores in major markets will have new AT&T signs. Over the next few months, branding in arenas such as consumer touch points, handset logos and Nascar sponsorship also will be changed.

Category: Brand Strategy
Tags: AT&T, M&A, Naming

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