Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAY 2007

Brand Loyalty Only Goes So Far†

Brandweek, May 14, 2007 — A new study finds that 21% of shoppers that are loyal to a particular brand require it to be on sale before they'll make the purchase. Some shoppers will even travel to other stores in search of deals, according to the online survey of 650 grocery shoppers conducted in April by Synovate, Chicago. The phenomenon was most common among ice cream brands where 36% of respondents were dubbed system beaters.

Category: Brand Strategy
Tag: Loyalty Programs

Related Factoid

21% of shoppers that are loyal to a particular brand require it to be on sale before they'll make the purchase

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