Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAY 2007

Do You Know Your Rites? BBDO Does†

Study Opens Window for Marketers Looking to Make Brands Part of Consumers' Daily Routines

Advertising Age, May 21, 2007 — We're all creatures of habit. In its report "The Ritual Masters," BBDO agency investigates our shared habits in an attempt to work them to a marketer's advantage or find opportunities to break them

Categories: Brand Strategy, Marketing Strategy
Tag: Consumer Insights

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