Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAY 2007

Microsoft Storms Madison Avenue†

Agency World Has One More Thing to Worry About as Software Giant Snaps Up Digital Shop

Advertising Age, May 21, 2007 — Madison Avenue, make room for Microsoft.

Last week's $6 billion agreement to buy aQuantive is not just a bid to catch up with Google and Yahoo in ad sales. It also gives Redmond something it hasn't had before: Its very own ad agency.

Categories: New Media Marketing, Marketing Strategy
Tags: Microsoft, Interactive Marketing

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