Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAY 2007

AmEx Invites Card Members To Help Change The World

MediaPost Publications, May 18, 2007 — AMERICAN EXPRESS IS INVITING ITS card members (formerly known as holders) to participate in an initiative designed to generate ideas for making positive change in the world and raise money to make it happen. "The Members Project," which launched this month, invites consumers to membersproject.com, where they can submit and rate project ideas, join discussions on message boards and vote to choose one idea that the company will help bring to life with up to $5 million. The promotion ties in with American Express' new brand campaign, "Are You a Cardmember," which highlights the value of being part of the AmEx community.

Category: Brand Strategy
Tags: American Express, Buzz & Viral Marketing, CSR-Corporate Social Responsibility

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