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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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MAY 2007

Design Helps H.P. Profit More on PCs

New York Times, May 16, 2007 — Hewlett-Packard’s effort to transform its personal computers from low-margin commodities into more stylish devices has started to pay off. As shown by the company’s fiscal second-quarter earnings, announced Wednesday afternoon, a new PC strategy has become a major driver of growth. Revenue increased 12.7 percent from the period a year earlier, to $25.5 billion, and the PC division was an important factor.

Category: Brand Strategy
Tags: Hewlett Packard, Design

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